Must A Wannabe Content Creator Pal Cease Using People for Content?

The Prosecution: One Friend's Perspective

Sometimes I'm recorded while I’m eating. I’ll see myself on her social media – it feels like a jumpscare.

A close companion of a decade, she, labels herself the “creativity monarch”. It’s fun for a bit, but it strains our relationship.

She is an extrovert, she feels the need to document everything all the time. When we eat out, she says, “The phone eats first,” and takes photos with the flash on, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I experience vicarious awkwardness. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but she is aspiring to become one. She makes video blogs about living in our city, her daily routine, and her styling career. Her content is good, I’ll give her that, but I don’t want to be dragged into it. On occasion I'm captured while I’m eating, or simply tagging along. I’ll see myself on her Instagram afterwards, and it comes like a surprise: I’ll have bare-faced, an awkward face or photographed mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to record her at inconvenient times. Sometimes I'm in conversation to another person, or we're simply spending time in the street. I feel like our bond has transformed into me being her free crew. She has the means to hire someone if she wanted high-quality content. When I brought up my unease about the situation, she dismissed it. She’s taken me to several industry functions, which was nice, but that doesn't compensate for all the time and effort I invest helping her create material.

I appreciate that she has helped me with my career in design, but I resist our friendship to become just a ledger of favours. I don’t feel she's insincere or inauthentic, but sometimes it seems that if the camera is out, we will start performing in a way that makes us look good for her channel.

She will say, “OK, look happy!” and film me laughing with another. It’s so silly. I need her to recognize that our decade-long friendship still has limits. I love being with her, but I also want to enjoy it without being filmed, edited, or shared for an viewers. I am not a prop for her Instagram.

The Defence: Marielle

I hope my friend to see that the creations we make together can get us a foot in the door.

I am passionate about shooting content. It’s not just a pastime; it's integral to who I am. Creating videos and documenting experiences online enables me to show my personality and connect with people in novel forms.

I don’t see myself as a full influencer yet, but it’s smart to generate income from your passions. I admire people on TikTok who execute that style of informal, self-made content creation.

Creating content is my version of engaging with life: observing the details, posting them with an audience that appreciates the craft behind it. I never intend to make Beth uneasy. Taking her to industry events was my method of offering access, providing her a opportunity to experience behind-the-scenes moments that could benefit her career in design too. That’s not leverage, it's simply being realistic.

I would take her to such functions even if she refused to assist me, but I desire her to see the benefits the content we make together can achieve: an opening. I understand not everyone likes being on camera, but often unplanned moments is what makes content authentic. Appearing on video occasionally is part and parcel of being my companion. I would delete anything she requested, but she has never asked yet.

I don't demand anyone to be my private videographer, but friends support one another in small ways. My assumption was filming a clip here or there would be enjoyable for Beth. Creativity flourishes in collaboration, and having Beth around makes projects lively and pleasurable. I never force her to take part in anything, and I would never deliberately humiliate her. But creating content jointly sometimes is part of how I document our shared experiences.

I cherish our friendship profoundly and don’t want content creation to drive a wedge between us. I am ready to find middle ground: like asking before filming, and avoiding shots that might make her self-conscious.

This is not about control, it's regarding expressing my perspective while still respecting hers. Clearly content creation is not a replacement for real connection: it's merely part of how I experience life and I desire her to be involved in a way that’s enjoyable for both of us.

The Jury: Reader Opinions

Is it right for her to stop filming herself and Beth when they are socializing?

There’s nothing more uncomfortable than having a companion film you. I understand that it's her job, but I don’t make friends come to my work. Maybe she can find influencer friends to create content with. With the uncertain future of technology, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something professionally, it's unfair to expect your friends for assistance every time, even if they have done it before. While she enjoys shooting, that doesn’t mean everyone around her is content. She must to respect her friend's privacy.
Ankit, 26

She may enjoy making content and displaying her life publicly, but it isn't for everyone. It’s nice she has assisted her friend professionally, but she must to listen to what her friend desires.
A commenter, 27

It sounds like you value each other, so cling to that and make sure it’s the focus in your relationship. Create some authentic experiences, where true emotions are preserved, not online archives. Even celebrities who seem to reveal their worlds actually have more privacy than it seems.
Sarah, 53

She seems to be neither present nor genuine when she’s with Beth – she's on the job. Both seem confused as to what’s reasonable. The solution lies not in trying to change one another, but in each establishing defined limits around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
A final view, 71

Now You Be the Judge

In an online poll: is Marielle exploiting their friendship?

Charles Mueller
Charles Mueller

Digital strategist with over a decade in media technology, specializing in data-driven marketing and emerging tech trends.